Vineyard Vines® to Host In-Store Party May 3, 2012 to Support The 71st Iroquois Steeplechase

The Iroquois Steeplechase announced today that vineyard vines, the Connecticut-based clothing company, will host an in-store party to benefit the Iroquois and its beneficiary, the Monroe Carell Jr. Children¹s Hospital at Vanderbilt. The party will be held May 3, 2012 from 10 a.m. to 7 p.m. at the vineyard vines store in Green Hills: 4015 Hillsboro Pike #105.

vineyard vines will offer 10 percent off all merchandise and will donate 10 percent of the day¹s proceeds back to the Iroquois and its beneficiary. The in-store celebration will also feature live music from songwriter Nate King, food from Zoe¹s Kitchen, cold beverages and proper instructions on how to tie a bowtie for those gentleman who wish to look dapper on race day.

vineyard vines fun in-store event will be a great way for people to give back to the Children¹s Hospital while pulling together items for their Steeplechase outfits at the same time,² said Libby Cheek, executive director of the Iroquois Steeplechase. ³We¹re so excited to have vineyard vines¹
support again this year.

In addition, May 3rd shoppers can register in-store for two fabulous giveaways. vineyard vines will be giving away 2 floor seat tickets to the Kelly Clarkson concert at Bridgestone Arena in September and two tickets to Peoplechase, the official kickoff party of Steeplechase weekend that takes place May 10 at Houston Station near downtown Nashville. Peoplechasers can expect a night of fun with Nashville¹s most famous Œ80s cover band, Guilty Pleasures, food provided by Sperry¹s Restaurant and Sam¹s Sports Grill and
complimentary drinks.

The success of the Iroquois and its ability to give back to the Monroe Carell Jr. Children¹s Hospital is in large part due to the continued generosity of the Middle Tennessee community. The Iroquois, set for May 12,
2012, draws an average crowd of 25,000 each year, putting sponsors¹ brands in front of thousands on race day.

For more information on vineyard vines, please visit

About the Iroquois Steeplechase:
Held on the second Saturday of every May at Nashville¹s Percy Warner Park, the Iroquois Steeplechase is the premier spring race in American steeplechasing and Music City¹s traditional rite of spring ­ typically
attracting more than 25,000 spectators. Since being designated in 1981 as the official charity of the Iroquois Steeplechase, the Monroe Carell Jr. Children’s Hospital at Vanderbilt has received more than $9 million from the event proceeds. For information on advance ticket purchases, corporate and hospitality tents, and tailgating and RV spaces, visit or call (615) 591-2991.

About vineyard vines®
A company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha¹s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a
variety of clothing and accessories for men, women and children. Products are sold through a seasonal catalog at 1.800.892.4982, online at, in over 600 specialty and department stores and currently at twenty free-standing stores nationwide.

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