Ariat, the leader in innovative Western, Work and English footwear and apparel, is proud to announce its partnership with Musician and Country Music artist, Casey Donahew.

Over the last 15 years, Casey Donahew has risen from a favorite on the local Texas music scene, racking up 16 #1 singles, to a nationally hot touring act who consistently sells out venues all across the country.

Donahew has released eight independent albums to critical and commercial acclaim, and is a true lover of the Western lifestyle, raising and riding roping horses himself and often singing about the simplistic beauty, strength, and purity of the cowboy way of life. For Donahew, it’s not just a stage costume, it’s a way of life, making him the perfect match to represent the Ariat brand in all of its lines.

Speaking to the newly formed partnership Casey remarked, “I am so excited to be working with and wearing Ariat products on and off the stage! I’ve been a huge fan of Ariat so it’s an honor to represent an innovative company with a big focus on quality.”

“We are thrilled to be working with Casey,” said Susan Alcala, vice president, partnership marketing at Ariat. “He is extremely talented and well loved by so many people, including our customers and employees. He will be a fantastic representative for the Ariat brand and Relentless by Ariat which is a truly innovative product we developed with Trevor Brazile for cowboys.”

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Photo credit: Zach Anderson & Melody Townsend

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