Darius Rucker, Eventful and Toys for Tots Partner to Bring $10,000 Worth of Toys to One Lucky City this Holiday Season

To celebrate the holiday season and his new single, “True Believers,” Darius Rucker partnered with Eventful, the leading digital media company connecting consumers to entertainment and special events to give fans across the country the opportunity to “Demand” their city wins $10,000 worth of toys just in time for the holiday season. All toys will benefit the local Toys for Tots program and be distributed to children in the winning city.


Fans have until noon PT on Dec. 10 to vote for their city via Eventful’s unique social media platform, “Demand it!” Participants can also spread the word virally across Facebook and Twitter and invite their friends to help their city win. The city with the most “Demands” will see Rucker bring a sleigh full of $10,000 worth of donated toys from the Toys for Tots program for children in the local winning area. Eventful will announce the winning city on Dec. 10 at 5 p.m. PT.


Capitol Records Nashville recording artist and newest Grand Ole Opry member, Rucker will release his third country studio albumTrue Believers, on Jan. 22, 2013. Rucker wrote 10 of the 12 tracks onTrue Believers including the title track and debut single which is currently in the Top 20 and climbing. Rucker’s first two country albums, Learn To Live and Charleston, SC 1966 both topped the Billboard Country album chart and produced five No. 1 singles including “Come Back Song,” “This,” “Alright,” “It Won’t Be Like This For Long” and “Don’t Think I Don’t Think About It.” His current hit single, “True Believers,” is available at all digital retail partners.


“We are excited to partner with Darius Rucker and bring another one-of-a-kind experience to the city that “Demands it! the most,” said Jordan Glazier, CEO of Eventful. “We’ve brought hundreds of cities once-in-a lifetime events, but Rucker providing children with $10,000 of toys right before the holidays is extra special.”


”When I heard we could partner with Toys for Tots and Eventful to provide $10,000 worth of toys to children for the holidays, I immediately wanted to be involved,” shares Rucker. “I hope this becomes an annual tradition as it’s truly what the holidays are all about–giving.”


About Darius Rucker


Darius Rucker first came to prominence as the lead vocalist and songwriter for the pop group Hootie & The Blowfish, whose 1994 debut, Cracked Rear View, sold more than 16 million copies to become one of the best-selling albums in history. In early 2007, Rucker signed with Capitol Records Nashville and has since been embraced by the country music community with two chart-topping albums, Learn To Live and Charleston, SC 1966, which combined have produced five No.1 singles. Rucker’s success in the country music format was first recognized in 2009 at the 43rd Annual CMA Awards when he received the Best New Artist title and most recently when he was inducted as the newest member of the Grand Ole Opry. For more information, please visit www.dariusrucker.com.


About Eventful, Inc.

Eventful, Inc. is the leading digital media company connecting consumers with live entertainment, movies and local events. Over 20 million people rely on Eventful to find out what’s happening and decide what to do. Leading brands and entertainment properties rely on Eventful to reach consumers and drive commerce through a unique and targeted blend of digital, social media and direct marketing. Eventful’s unique social media service “Demand it!®” empowers consumers to influence the location and content of entertainment and live events. Learn more, visit Eventful.


About Toys for Tots


Toys for Tots, a 65-year, national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to disadvantaged children during each Christmas holiday season. The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence and a positive memory for a lifetime. It is such experiences that help children become responsible citizens and caring members of their community. Last year the Marine Corps fulfilled the holiday hopes and dreams of 7.2 million less fortunate children. Since 1947 over 209 million children have been assisted. For more information, visit www.toysfortots.org

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