Keith Urban Debuts Official Music Video for Latest Single, Never Comin’ Down”

"Raise 'Em Up" by Keith Urban featuring Eric Church was named CMA Musical Event of the Year live on "Good Morning America" Wednesday from the Bridgestone Arena Plaza in Nashville. Photo Credit: Courtesy PFA

Four-time GRAMMY ® Award winner Keith Urban debuts the brand-new music video for his latest single GRAFFITI U’s “Never Comin Down,” which follows his 24th #1 song “Coming Home.”  “Never Comin Down,” (Urban, Josh Kerr, James Abrahart, Shy Carter) says Urban, “captures the energy and spirit of being at a show – lost in the music, along with everyone else that’s there, whether you know them or not.  That’s the feeling that I wanted to capture in the video.”

The result produced a wildly creative narrative that intentionally accentuates inclusivity through dance.  Urban’s collaborator, director Carter Smith says, “In casting, we took the people that were happiest to be themselves – whatever that was.  We brought in voguers, break dancers, hip-hop dancers – line dancers – everybody’s dancing together for this one song, on this one night.”

The video opens with a nervous young man approaching a bar. As he makes his way inside, he’s slowly consumed by the feeling in the room, everyone dancing, expressing themselves in their own way, lost in the music.  By the end of the video, he’s not only out on the dance floor, but showing them all how to line dance.

Urban is currently in the midst of his 62-city “GRAFFITI U WORLD TOUR 2018” – with his guitar – and is scheduled to perform in Nashville at the Bridgestone Arena this Friday.

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